I’ve designed for Ellesse, Rapha and Gymshark from inside a supplier’s design office, and led design inside brands like boohooMAN and Gloria Jeans. I know what each side needs from the other, and how to get product from one to the other without losing anything on the way.
“Creative enough for the brand. Technical enough for the factory.”
Win the account before the first sample.
A creative director, when you need one.
A retro sports capsule that pays homage to '70s gym wear.
Everyday essentials and comfort wear were coming back, so the capsule revived the vintage sports look: reworked basics, oversized and relaxed silhouettes, deep-placket necklines and contrast varsity branding. The palette is built on vintage classics (navy, red and ecru) with pops of sunflower yellow and emerald green.
Key referencesAmiri · Rhude · FOG Essentials · Drôle de Monsieur · New Balance · Aimé Leon Dore
'90s hip-hop and streetwear, with a twist.
Oversized, baggy '90s shapes are referenced, then given a younger feel with pops of candyfloss pink and washed browns. The pieces were designed to last: eco and natural washes, hemp-based denims and twills, and recycled nylons.
Key referencesAimé Leon Dore · Daily Paper · Supreme · FUBU · Evisu
An officially licensed NFL range, from locker room to street.
Varsity jackets, hoodies and sets for the Raiders, Rams, Packers, Patriots and more. Every style was designed within the league's brand guidelines and signed off through licensor approval: heavy appliqué, patch-laden bombers and team colour-blocking, made commercial for the boohooMAN customer.
Gothic rock-star swagger for the Fashion Nova man.
Heavy distressing, brushback and loopback jerseys, hotfix, gothic crosses and blackletter graphics, all in washed blacks and charcoal. The range runs from oversized hoodies and faux-layer long sleeves to airtex football jerseys and flare-fit joggers. Each style was drawn front and back, with flats and construction notes ready for sampling.
I led the full design and product development of the apparel collection for the Gumball 3000 Istanbul–Ibiza Rally. I designed the range, wrote the tech packs, sourced fabrics and trims, found manufacturing partners in Istanbul and managed production through to delivery.
One garment, seven stages. Hand me one of them or all seven. Scroll →
Consumer, cultural and trend research turned into a clear seasonal direction.
Range architecture and concept design. Every piece earns its place.
Factory-ready tech packs, points of measure and construction detail.
Fabric, GSM, trims and components sourced to the brief and budget.
Fit sessions and clear sample corrections that protect design intent.
Costing, negotiation, MOQs and production planning.
Suppliers, quality and timing managed through to final delivery.
Designed for, with or inside